Global Launch •
Key Art •
Paid Media •
OOH
The Expanse: A Telltale Series
Global Game Announce
Client:
The Challenge
Led the creative execution for The Expanse: A Telltale Series global launch, including overseeing the production of 130+ platform-specific assets across PlayStation, Epic Games Store, Steam, and Xbox. The campaign spanned key art development, paid media, email marketing, merchandise, and video content, along with support for a live pre-launch event in LA. Balancing strict platform guidelines with compelling creative execution, the campaign ensured a consistent and engaging brand presence across all touchpoints.
Platforms
Key Deliverables
- Key Art: Standard
- Key Art: Deluxe
- Key Art: DLC
- Storefront Creative
- YouTube Branding
- Paid Media Ads
- OOH LA Event Assets
Selected PlayStation & Epic Gamees Store Assets - Standard & Deluxe SKUs
YouTube Thumbnails
Branded YouTube Content
Branded and executed a consistent style for all video content, optimizing designs for the platform. Conducted A/B testing on different video thumbnails, titles, and content variants to maximize engagement and performance across YouTube and social media platforms.
Paid Media
Google Ads
Versioned for multiple Google Ad placements and Twitch paid media, with A/B testing on different design and copy variants to optimize performance.
The Result
A streamlined, Miro-driven workflow transformed the design team’s efficiency, optimizing iteration and delivery across the campaign. When a last-minute logo update was required, 418 assets were re-exported, QC’d, and redelivered ahead of deadline in under a day, stress-free and with zero overtime. The campaign’s execution reinforced Telltale’s brand identity while maintaining quality and consistency across all platforms.
More Work
