AR Filter •
UGC •
Theatrical Campaign
Disney Pixar’s Onward
AR Filter
Client:
The Challenge
Created an interactive AR filter to showcase the vibrant cast of Disney Pixar’s Onward, generating excitement ahead of the film’s release. Built in Spark AR, the character randomizer offered a fun, shareable experience while adhering to strict IP guidelines. Smart adaptation of existing assets ensured efficient execution within time and budget constraints. Also developed countdown asset videos using the provided toolkit to support the launch.
Adapting key art elements to create the orbiting filter assets and frame, capturing the iconic '80s feel.
Instagram-specific countdown designed to mimic UI and break out of the frame.
The Result
The AR filter drove strong engagement, capturing the attention of fans and amplifying the film’s launch. The design seamlessly aligned with the broader campaign, maintaining visual consistency. A comprehensive upload guide was provided to ensure smooth implementation, enabling the client to confidently utilize the new technology.
More Work
