Social Campaign •
UGC •
Short Form Video
Pokémon GO x TCG
Cross-Brand Collaboration
Client:
The Challenge
This crossover needed to unite Pokémon TCG and Pokémon GO - two distinct brands with different audiences, tones, and visual styles. The creative had to blend both worlds seamlessly across social and 360 campaign touchpoints, all while navigating strict IP guidelines and staying true to each brand’s identity.
The Approach
The campaign branding was shaped by researching Pokémon GO’s existing social content and extensive tone of voice guidelines - ensuring the work felt authentic to both brands. The visual approach merged GO’s dynamic, mobile-first energy with TCG’s card-focused, collectible appeal, creating a unified look across the full campaign.
Snapshot Cinemagraphs & UGC-Driven Stories
Looping cinemagraphs that extend TCG card art into real-world settings - mirroring the Pokémon GO snapshot mode to highlight expansion cards that place Pokémon in everyday environments. Vertical versions were created for Instagram Stories, encouraging players to recreate their own using the ‘Add Yours’ sticker.
Trailer Cutdown: GO Item Card Reveal
A dynamic trailer cutdown that uses hero film footage and booster pack-inspired motion graphics, ending on select cards featuring iconic Pokémon GO items reimagined for TCG - like the incubator and Pokéstop!
The Result
Consistency Across Touchpoints
Balancing the voices of both TCG and GO, the campaign achieved a seamless rollout across both brand channels - ensuring consistency in messaging, look, and feel. The assets felt native to each platform and community, while still presenting a unified campaign identity.
Product Storytelling
Displayed the full breadth of the collaboration - showcasing multiple themed cards, booster packs, and campaign assets in engaging, visually playful ways that highlighted what made the crossover exciting for both TCG fans and GO players.
Positive Response & UGC Engagement
Strong engagement across platforms, with positive reception from both fans and client. The ‘Add Yours’ sticker inspired organic UGC, as players recreated the concept by taking photos with their own cards out in the world.
More Work
