360 Campaign • Short Form Video • Game Launch

The Chant

Global Game Launch Campaign Strategy

Led strategic development and pitching, aligning the strategy with the client's key messaging. Developed the visual identity, ensuring consistency across assets. Created the pitch deck, outlining strategic asset planning and providing clear direction to the team, maximizing impact while adhering to development constraints.

Client:

Awards:

The Challenge The Chant needed a 360 marketing campaign that set it apart from other horror games. With a limited budget and development constraints, the goal was to capture the essence of the game while resonating with the target audience.

The campaign had to:

Generate excitement ahead of launch
Establish a distinct brand identity
Differentiate The Chant from modern horror games

Dynamic Caption Trailer Cutdowns

The Approach

Strategic Asset Planning I proposed a large suite of assets designed to maximize impact while aligning with campaign goals and supporting the development team.

Visual & Branding Approach Typography and graphic design maintained the right tone, reflecting horror and duality themes while ensuring narrative consistency across all assets.

Creative Execution with Development Constraints in Mind Optimized assets to ensure adaptability for future updates and iterations, addressing development constraints without compromising quality.

Combat Spotlights Short, attention-grabbing videos focusing on core combat mechanics, designed to showcase gameplay in action and highlight the tension-filled experience.

Mind, Body & Spirit A creative exploration of gameplay mechanics focused on the mental, physical, and spiritual elements of the player’s journey, distinguishing the game from other horror experiences.

Weapon Spotlights Highlighting key weapons, these assets emphasized the strategic use of each tool in the player's quest for survival.

Character Teases Character-specific teasers designed to build intrigue and anticipation around the game’s protagonists, keeping the audience engaged with brief but impactful reveals.

Carousel Encourages players to uncover the truth of the Glory Island retreat, packed with easter eggs that reflect the game’s investigative nature, where every clue brings players closer to solving the mystery.