Annouce •
Influencer-Led •
IP Branding •
Merch
Project Astrid
Global Game Annoucement
Client:
The Challenge
Influencer-led campaign featuring Sacriel and Shroud, designed to build authenticity with the survival FPS community by showcasing their involvement in the game's early development.
The Result
The campaign successfully gave fans of Sacriel and Shroud something to rally behind, showcasing their early involvement in the game's development without revealing key details. This approach built authenticity and sparked anticipation, creating buzz and momentum ahead of the official game reveal.
More Work
