Hello Miro!

My name is Mysha Santini pronounced

Mee-sh
(She/Her) bisexual-flag

+

I'm a Creative Leader , Strategist and Designer with over 5 years of experience leading teams in visual design, strategy, and content delivery.

I'm excited to bring my skills and vision to the Creative Design Lead role at Miro.

My Core Values

Nurturing Talent & Development

Mentoring is central to my values, and I believe it’s one of the most impactful ways to foster growth and create positive change, both in and outside of work. I find it incredibly rewarding to help others grow, and I continue to mentor former colleagues, offering career guidance and serving as their first point of contact for advice.

This commitment to mentoring also led me to teach After Effects rigging and animation at the Draper Film & Music Academy, a charity empowering young people through filmmaking, over the course of two summers.

Here, I’m coaching one of my current mentees through an intense game of Ditto Draft Ditto Draft Image

during our Pokémon campaign work.

Splash Damage

Creative Team

Don't take my word for it

What My Team Says

" As Mysh's junior on the Design Team, I’ve felt incredibly supported in my growth as a designer. Mysh has been an incredible mentor, teaching with patience, confidence, and care. She taught me how to use Miro, helping me create templates and workflows that shaped how I work.

Mysh fosters trust and collaboration, creating an environment where I feel confident to meet deadlines and share ideas. She’s also vocal about the importance of mental health, regularly checking in to ensure our well-being. I’d jump at any opportunity to work with Mysh again. "

- Summer Davies, Associate Creative Designer

" Mysh hit the ground running when she joined the team (in the middle of a games announcement), improving our practices for task organisation and our reviewing of work through Miro. Her in-depth research and innovative processes came in clutch many times through the variety of design work the team dealt with. "

- Mat Clark, Principal Creative Designer

" When Mysh joined our team as Lead, she completely transformed the way we work to be much more efficient, which created space for collaboration and improvement. With her support and mentorship, I became more confident to push the boundaries of my abilities and was able to really grow in my role. "

- Sarah Taylor, Senior Creative Designer

My Career at a Glance

Clients Include

Growing Together:

Scaling Talent and Results

" Mysh joined at a pivotal moment for our team, bringing exceptional organisational skills to unite a growing design team across onsite and hybrid environments. She fostered collaboration between internal and external game teams while establishing the foundation for our publishing design ambitions.

She was a key player in upholding our rigorous hiring process within Creative Services, bringing insight and understanding to ensure we selected the right candidates who would thrive in our collaborative team environment. Additionally, she streamlined communication with our freelancers, ensuring the team could scale effectively to deliver outstanding results. "

- Ryan Grant, Head of Creative Services

Empowering Team Development &
Knowledge Sharing

As a leader, I prioritize creating space for myself and my team to learn, grow, and stay ahead of industry trends. I regularly host talks, such as a company-wide Miro Masterclass on data visualization and accessibility, where I shared practical tips to enhance our Miro experience, alongside real case studies demonstrating how my team has transformed the way we work with Miro to improve collaboration and efficiency.

I am certified on all Miro courses through Credly and as a Miro Enterprise Advocate and member of the Miro Consultant Community, I empower the team with the tools and knowledge to improve processes and drive impactful outcomes.

Case Study: 01

The Expanse

Overview As part of Telltale Games' launch for The Expanse, I led the creative execution across multiple touchpoints, including the production of over 130 platform-specific assets tailored for

PlayStation,

Epic Games Store,

Steam &

Xbox.

This comprehensive campaign also included designing striking key art in collaboration with the artist, crafting engaging email campaigns, supporting a live pre-launch event in LA for press and influencers, developing paid media ads and merchandise, and working with the video team to produce a series of content that built excitement and sustained engagement.

Meeting Technical and
Creative Standards

Ensuring consistency and quality across all platforms was a top priority, especially for the storefront assets. The 130+ assets required strict adherence to unique technical specifications, safe zones, and guidelines, as failure to meet these could result in store rejection and jeopardize the launch timeline.

Balancing these technical demands with creative execution was essential to deliver assets that complied with platform requirements while maintaining a cohesive, compelling presence true to the brand.

Staying Agile Under Pressure:

Fixing the ‘ThisIsFine’ Moment

Nothing shows how agile you can be and how valuable your initial briefing and matrix setup was than finding out the client assets are broken and they sent over the wrong the logo from the IP owner ThisIsFine

... meaning over 418 storefront and paid media assets are void.... 3 days from deadline.

Seamless QC and Collaboration

Timely, Collaborative, Impactful Results:

Commitment to Excellence

" Mysh transformed an overworked and underutilized design team, reinventing their workflows with Miro at the core. From briefing comms to design philosophy, iteration, and delivery of global campaigns, she streamlined processes, eliminated inefficiencies, and ensured clear, actionable feedback.

Tailoring a Miro-first strategy to each designer's strengths, she unlocked their potential and fostered a collaborative, efficient, and high-performing team.
To say her impact was transformative is an understatement. "

- Jordan Wright, Publishing Production Manager

Flawless Execution

Thanks to this highly visual and agile approach, all 418 assets were re-exported, QC’d, and redelivered ahead of the deadline in under a day, stress-free and with zero team overtime.

Case Study: 02

Internal Intranet

Overview Our studio faced challenges as teams and line managers struggled to find information, leading to miscommunication and delays.

Outdated processes and scattered platforms added frustration and inefficiencies. The goal was to create a centralized intranet; to streamline operations, remove redundant tools, and provide easy access to resources - all at no extra cost.

Built entirely in SharePoint following WGAC guidlines

Business Impact

Driving Change

" For years, our studio relied on outdated processes and scattered platforms, creating inefficiencies. Over six months, Mysh streamlined everything into a central intranet, collaborating with IT, HR, and teams across the business to meet their needs.

She built a learning hub, onboarding space, and policy center - delivering immense impact during cost-cutting, with no added expenses. Her work eliminated redundant tools and improved access to essential resources, fostering a more connected and efficient culture. "

- Helen Judd, Internal Communications and Engagement Manager

" Our culture has always been about teams working together, and Mysh is a great example of that. Her work on the intranet brought teams together across the studio, ensuring that every employee could access the information they need, when they need it. She pushed the studio forward with this project, and with many of the projects she undertook. Mysh will be an asset to any team she joins in the future. "

- Steve Hessel, VP of People

Measurable Success

Elevating Day-to-Day Work

250%

increase in engagement compared to the previous intranet.

80%

reduction in requests on the line manager Slack channel.

72

essential policies updated, QC’d, and uploaded to SharePoint.

Case Study: 03

Pokémon TCG

Overview Leading Pokémon TCG’s global releases, I crafted bespoke 360 campaigns that seamlessly integrated across TV ads, social, web, and paid media. Maintaining consistency across all elements, both within each campaign and with Pokémon’s broader brand goals, was key to driving the process from pitch to final delivery.

I developed the strategy for each project, identifying opportunities to innovate and solve challenges across all our work with Pokémon, including campaigns for Pokémon GO, and Pokémon as a lifestyle brand. This role required meticulous attention to Pokémon’s strict IP guidelines while delivering campaigns that resonated deeply with the target audience. I also contributed to larger brand initiatives, serving as a brand ambassador throughout.

Listening First:

Connecting with the Brand and Its Players

Before stepping into my role, I took the time to observe the existing pitching process and client relationship.
A recurring issue quickly became clear: pitches often failed to connect with the brand or its audience, frequently resulting in first-round pitches being rejected, inefficiencies, and frustration across teams.

The root cause was clear to me: no one at the agency had played the game or understood its mechanics, while the client-side team, passionate players themselves, could clearly see the lack of authenticity and depth in the previous approach.

To bridge this gap, I decided to get hands-on, learning to play the Pokémon TCG by attending weekly tournaments at Geek Retreat to engage directly with players and fans.

Player-First Strategy

Authenticity and Results

New: Game Mechanics Assets

Created to showcase new moves in each expansion, turning complex gameplay into engaging videos for both casual and competitive players.

Dynamic Brand Playbook

Crafted detailed guidelines combining client feedback and extensive R&D, continually updated to align with evolving needs and their interconnected brands.

Pokémon Professor Community

Developed a process for collaborating with TCG experts to ensure authenticity and accuracy, using detailed storyboards and cross-functional workflows.

Launch Fast & Iterate

To gather quick feedback and refine ideas rapidly during the pitch process, I encouraged rough prototyping, allowing for earlier client input.

Tailored Platform Documentation

To ensure smooth rollouts post-delivery, I built detailed guides on how content should be uploaded and function, ensuring quality control after handover.

Evolved Pitch Format

Redesigned decks to highlight strategy, targeting and campaign periods with clear visuals and signposting for FPO/REFs etc.

A highlight of my work as a lead:

Making time for meaningful communication

" I've been working as a freelancer for over 10 years now and that was
the most human feedback I've ever received. Thank you. "

- Freelancer, MGFX Artist

Campaigns That Deliver, Every Time.

Every campaign element was carefully designed with Pokémon's core values and audience in mind. With a focus on quality, I delivered campaigns that successfully connected with players and pushed the brand and its strategy forward with each new body of work.

From the time I took over the pitching and strategy up to my departure from the company, this approach led to a 100% pitch success rate. Shocked Pikachu Image

*Full case study available on request.

Beyond the Case Studies:

Want to see more?

I’ve collaborated with global brands across a wide variety of platforms, including award-winning campaigns like The Chant, which earned Gold at the Muse Creative Awards for Best Online Advertising Campaign.

My expertise extends to multiple mediums, including TV channel branding, live video walls and broadcast graphics, dynamic motion graphic subbing for theatrical campaigns, AR filters, merchandise, large-format print, and UX/UI for games.

*All work not covered by NDA is available upon request.

Why Miro?

I believe design should drive how companies operate and thrive. Miro has been pivotal in enabling agile, collaborative workflows and empowering my teams to succeed together.

After my first week using Miro, I set a personal goal to work here someday. Following Miro's growth - through blogs, product updates, and its commitment to accessibility and innovation, has only solidified that goal. Miro has transformed how I collaborate, organize, and innovate, amplifying my strengths and making me feel unstoppable.

Miro’s limitless canvas is the perfect metaphor for what’s possible when great minds collaborate. The chance to contribute to a platform that empowers teams to boldly go further than they ever imagined is unparalleled - there is no other company I would rather dedicate my time and energy to.

Beyond Work

Where Creativity Meets Play

Embracing Adventure

Outside of work, I love exploring creative outlets that push me outside my comfort zone, from cosplaying to being a certified Les Mills instructor. Last year, I took on the challenge of learning to longboard just two weeks before the Bath to Bristol skate!

I believe life is for living - embracing new experiences and immersing myself in different communities helps me stay open-minded, bringing fresh perspectives to both my personal and professional life.

Look forward to hearing from you.

- and hopefully collaborating on a Miro board with you soon!

Email: myshasantini@gmail.com
Phone: (+44)7340773866